How we do it
Understanding
We get face to face and get to grips with the issues and uncover the messages that need to be delivered, define the audience and figure out timescales. We’ll also ask the right questions around distribution – and understand how to best get content to your audience.
From there, we will write the brief.
We’ll map out the modules and content that need to be produced, deliver an example module, make sure your branding teams are happy and generally overwhelm you with goodness.
From there, you can take the brief wherever you wish to get your video series produced. We hope you don’t – but it’s our way of getting you started.
Scripting
Once the brief is agreed, we’ll install new cartridges and get the fountain pens whirring.
Based on the Understanding phase, we’ll write high impact, uplifiting, habit forming scripts, ready for presenting. Scripts will typically be no more than 2 mins each. Keeping it light is important. Bite-sized can be an overused phrase these days, but it most definitely still applies here.
At this point, we’ll then fix a recording date and ask you to sign off our almost certainly beautifully written work. We’ll aim for plenty of practical examples, and always answer the “why” questions.
Recording
With scripts at the ready and loaded onto Autocue, we’ll get in the studio and record …
Typically, Mark Copeman will present. From a logistical perspective, it keeps things simple and we know the result we will get. If you’d prefer another presenter – it’s something we can accomodate, but would factor it into any scope and price.
Producing
The final stage is to produce the series with engagement in mind. This process will typically take a couple of weeks.
Once produced, internal teams take control of the push and the distribution mechanism. Embedding content into existing channels is smart… Whether it’s Slack, Flock, MS Teams, your LMS, plain old email or fax (actually not fax), use the channel your teams are most comfortable with.
Alternatively, companies, can use our technology and streaming services to drip feed and distribute content. We can report on engagement and make gather feedback as required for the next programme.
